SOU Inc. (hereinafter referred to as "our company") will safely manage your personal information and use it appropriately for the intended purpose in accordance with the policies set out below.

(1) When we obtain personal information about a customer from you, we will do so only after clarifying the purpose of use.
(2) When acquiring personal information, we will obtain the prior consent of the individual concerned and will acquire the minimum amount of information necessary to achieve the purposes of use described in “2. Use of Personal Information (1)” below.

① Information related to logging in to the services provided by our company (hereinafter referred to as "Services"), using the services, etc.
- ID and password for logging in to the service.
- Information necessary for membership registration and service provision (your gender, date of birth, name, address, telephone number, email address, SNS account).
- Information regarding the allocation and use of points, coupons, etc.
- Information provided to the Company by customers using the service (information relating to electronic payments such as credit cards, information relating to cash on delivery, information relating to delivery of products, etc.).

② Information obtained using the device you use and cookies, etc.
- Information about the information terminal device and the OS of the information terminal used by the customer.
- Information regarding your connection to the Internet.
- IP address, referrer, and location information.
- Information about the URL viewed and the date and time.
- Information regarding the usage of the service.
- Information about advertising identifiers.
- Information about log files.

③ Information obtained from third parties.
- Information acquired pursuant to laws and regulations.
- Information obtained from third parties with your consent.

(1) We use the personal information of our customers that we obtain for the following purposes:

- Management of registered members and other users.
- Advertising and sales promotion activities such as providing product information, lifestyle information, various special offers, and issuing email newsletters.
-Work related to the operation of the points service.
- Processing orders, reservations, delivery (shipping), handing over, payment collection, sales processing, repairs and processing, after-sales service, and other business processes related to products and sales.
-Product planning, product development, purchasing research and analysis, etc.
- Marketing such as conducting surveys.
・Customer support.
- To provide notifications and respond to inquiries regarding the services we provide.
- Other business related to the operation of services provided by our company.

(2) The personal information handled by our company includes not only your own personal information, but also personal information of your family members and personal information of the delivery address of products, which we have obtained indirectly through you. However, we will use personal information of other people obtained from you only for the purposes of processing sales services such as orders, reservations, sales processing, repairs and processing, later delivery, delivery (shipping), and after-sales service, as well as for future product planning, product development, purchasing analysis, etc., and will not use it for sales promotion such as sending out product information, lifestyle information, or various special offers, etc.

(1) In order to protect your personal information, we have established internal company regulations, including our own personal information management regulations, and will operate these regulations appropriately.
(2) We will take necessary and appropriate security measures against risks such as unauthorized access to your personal information, and falsification, loss, or leakage of your personal information.
(3) In order to thoroughly protect the personal information of our customers, we will appoint a person in charge of protecting personal information. In addition, we will endeavor to educate and enlighten our employees to raise their awareness of the need to protect personal information, and will provide the necessary and appropriate supervision of employees to ensure the safe management of personal information.
(4) If we entrust the handling of your personal information to a third party, we will provide necessary and appropriate supervision of the entrusted party to ensure the safe management of personal information.

(1) We will not disclose or provide your personal information to a third party except in certain cases specified in the Personal Information Protection Act, such as when we have received your consent, when we have received a request from a judicial or administrative agency accompanied by a legal obligation, when it is necessary to cooperate with such agencies, or when it is necessary to protect important interests such as the life, body or property of a person.
(2) Even if we have obtained your consent, when disclosing or providing personal information to a third party, we will enter into an agreement with the third party regarding the protection of personal information and take all possible measures to protect the personal information.
(3) The websites operated by our company may display advertisements delivered by third parties, and in connection with this, the third parties may obtain and use cookie information, etc., of customers who visit the websites operated by our company. For information on the use of cookies, please refer to our separate cookie policy.
(4) We may encrypt the personal information we obtain from you by hashing or other methods to make it impossible to identify a specific individual, and then upload the information to websites, social media platforms, etc. and use it for purposes such as displaying advertisements when the information matches the information, or provide it to our subsidiaries and affiliates for use.

We may share the personal information of customers acquired in "1. Acquisition of Personal Information" with our subsidiaries, affiliated companies, and department stores, shopping centers, and other commercial facilities where customers shop. The matters concerning the shared use of personal information by our company are as follows:

(1) Items of customer data to be jointly used: Items listed in "1. Acquisition of personal information"
(2) Scope of joint users: Our subsidiaries, affiliated companies, department stores, shopping centers, and other commercial facilities where you shop.
(3) Purpose of use of the joint users: Items described in "2. Use of Personal Information"
(4) Address, corporate name, and representative name of the person responsible for managing the jointly used personal data
SOU Corporation
Address: 6-16-24 Shirokane, Minato-ku, Tokyo 108-0072 Name of General Manager: Representative Director Sado Shogo

(1) We will endeavor to keep your personal information accurate and up-to-date.
(2) We will promptly respond to any requests from customers to disclose, correct, suspend use, or delete their personal information (please note that there may be cases where certain restrictions are imposed or customers are required to cover costs).
(3) We will set up a customer service desk to respond to requests, inquiries, and consultations from customers regarding personal information.
(4) If you wish to request the disclosure, correction, suspension of use, deletion, etc. of your personal information, please submit your request in writing as specified by our company. For details, please contact our customer service desk. Please note that a fee of 500 yen (including consumption tax) will be charged for each request for disclosure and notification of the purpose of use. Please also note that in the case of notification by mail, etc., an additional actual fee may be charged.
(5) Please contact the following customer service center regarding the handling of personal information:

SOU Corporation
SOU DIAMOND customer support hours: 10:00-17:00 Japan time (excluding weekends, holidays, New Year's holidays, and long holidays)
For inquiries via the form, please click here

(1) We will continuously review the contents of this Privacy Policy and other related policies and strive to improve them.
(2) We may change this Privacy Policy, in whole or in part, as appropriate, by notifying you by appropriate means such as posting on the Website or by email that we will change the contents of this Privacy Policy and other related policies, as well as the content of the changed Privacy Policy and the date on which it will come into effect.